About Us
How Be U Works
Earn Points
Earn Points when shopping at any of our stores, keeping fit and celebrating your birthday
Redeem Points
Spend Points on your next shopping spree in our stores or across a wide range of partners such as cinemas, cafés, and many more
Be U, a rewards program that celebrates U!
We invite you to join the most rewarding retail loyalty program in the region!
Exclusive Offers & Benefits
Enjoy tailored offers when shopping with our brands. Be recognised and rewarded for your loyalty with member-only benefits
Earn Points during Sales and in our Outlets
Earn Points all year round even during our sales and at our participating outlet stores
Special Invitations
Be the first in the know about exclusive collection launches and access to our pre-sales
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How to Join Be U
The Be U App
The Be U App has been designed with you in mind! It's simple to use and gives you all the information you need at your fingertips.
You can download our Be U Rewards App from the Apple App Store and Google Play. So don't delay, download the App, register and unlock all your Be U benefits today!
Download Now
How to Earn Points
Earn Points on every purchase made at any of our stores. Remember to present your digital Be U card at the time of payment to ensure you earn your Points.
Don't have the Be U App yet? Download it now to unlock your Be U Experience
White & Gold Tier Members
Black Tier Members
Use the Points Calculator to see how many Points you can earn when shopping with us!
How to Redeem Points
You can spend your Points at any of our Stores. Simply present your digital Be U Card at the cash desk and inform our store team how many Points you wish to spend.
You can download the Be U App at any time and get instant access to your digital card. Your Points can be used for partial or full payment of your purchases.
Use the Points Calculator to see how much your Points are worth when shopping with us. You can also enjoy rewards from our partners, which we have chosen especially for you. Find a reward that suits you.
